Taylor Swift’s Bad Blood with MODO 901

Ingenuity Studios put MODO 901 through its paces, along with HIERO, MARI, NUKE and NUKE STUDIO to bring pop megastar, Taylor Swift’s latest video to life.


On May 17, at 8:00 p.m., the Billboard Music Awards rocked pop culture with the premier of one of the most anticipated videos of the year, Taylor Swift’s “Bad Blood.” Within 24 hours, the video broke the Vevo world record, with 20.1 million views.

While Taylor¬†heavily promoted the video on Twitter in the weeks leading up to the Billboard Awards, the team at Ingenuity Studios¬†methodically (and slightly feverishly) pounded away, creating the visual effects behind this film-noir style video. From trons to explosions to the London sky-line, Ingenuity Studios put MODO 901 through its paces, along with HIERO, MARI, NUKE and NUKE STUDIO, to create what Forbes Magazine called “an action-packed epic, and a major production by anyone’s standards.”

Read the full article here…¬†

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